Marks & Spencer are one of the UK’s most trusted brands.
They are currently embarking on a major project to redevelop their flagship e-commerce site and we were hired to provide accessibility consulting for their various product teams.
As well as auditing the existing site for accessibility problems, we also taught the design and development teams accessibility basics, how to use screen readers, audited newly designed components, helped the content team understand how their work affected the structure of the site, and introduced new accessibility testing tools to their teams here in the UK and in India.
A large, complex project, and an interesting long-term engagement. We’re looking forward to seeing what they deliver over the course of the next year!
Citizen’s Advice is the UK’s largest advice provider, helping millions of people to deal with problems.
During development of their new beta website, we were hired to audit some key pages across the site and provide an informal accessibility report to make sure the new site is as usable by people with disabilities as possible.
Lovely organisation, and a lovely little project.
We were tasked with creating a new, more workable social media strategy for UK broadcaster E4.
Instead of delivering a huge deck at the end of the project, we opted for a hands-on approach in which we split the project into phases and held workshops or working sessions on a weekly basis.
To ensure that the hypotheses we had based on the findings of a social audit were correct, we community-managed the main E4 social accounts for 5 days to test them out. In that space of time we took Twitter engagement up over 40% and on one day alone got over 250k organic Twitter impressions.
We also established a Tumblr presence, created content strategies for each channel and ran workshops on creating real time content, curated content, community management and social media process.
We introduced the the team at E4 to fandom and how it could be used to their advantage to create a more engaged community.
On completion of the project we delivered the E4 social media playbook, which is their current social media guidance.
We both worked independently in different roles at the GDS: Joshua as one of the founder members and later becoming Head of Accessibility, with Kim joining later as Head of Social Media.
During my time at GDS, I performed a social media audit, and created different strategies for both GDS and GOVUK based on my findings/business goals.
I implementing monitoring and KPIs to ensure we were hitting those goals, I also published the GDS Social Media Playbook which went on to become government wide guidance.
I set up cross government social media and blogging communities, organised meet ups, built a social and creative team, launched the GDS social media blog, ran campaigns and organically grew the GOVUK community to almost 250k through solid strategy and content.
I was also on hand to advise on policy and how social media could be used most effectively in the field of open policy making.
Internally the biggest challenge was ensuring that stakeholders understood the value of social as a tool for not just promotion, but as a way to listen to and implement product feedback.